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United Kingdom Motor Breakdown Insurance Consumer Research Report 2019: A £1.8 Billion Market, Covering Almost Half of Adults

/EIN News/ -- Dublin, Sept. 11, 2019 (GLOBE NEWSWIRE) -- The "UK Motor Breakdown Insurance Consumer Research Report 2019" report has been added to's offering.

A £1.8 billion market, covering almost half of adults

Almost half of consumers (46%) own a motor breakdown policy, which means almost six-in-ten drivers (58%) have breakdown cover. The motor breakdown market is worth almost 1.8 billion, of which 76% represents the consumer market. The market grew by less than 3% in 2018. Over the coming years, the market will grow, on average, by around 2.4% each year, so that by 2023 the market will be valued at over 2 billion. A number of economic and technological factors are shaping the market, including the slow growth in the car parc; the greater reliability and sophistication of modern cars; the introduction of self-drive cars; the growth of carpooling and sharing; and the greater connectivity of cars and their ability to fault detect.

Consumers with breakdown cover show a preference for buying standalone policies, rather than buying cover bundled with other products (e.g. with packaged bank accounts or motor insurance) and they also prefer to pay for their cover annually rather than on a monthly basis

Cover holders are generally self-reliant when buying insurance (i.e. they do not feel they need professional advice) but only around half think of themselves as confident and savvy consumers when it comes to insurance. Just over half of motor breakdown cover owners show a preference for completing part or all of their customer journey online. Policyholders who are more willing to use online for all or part of their customer journey tend to be confident when buying insurance and more self-reliant.

Just over half of cover holders acquired their current cover by renewing with an existing provider

Because policyholders have renewed with an existing provider, this does not mean they have passively accepted a renewal offer. Most search for alternatives and/or haggle with an incumbent provider to get a better deal. Renewing is best thought of as an action taken only after the cover holder has tried to get a better deal; it involves switching-type action without finally leaving the current provider.

When buying insurance cover, holders have a slight bias towards focusing on cover first and price second. They also have a slight bias towards wanting to buy from well-known brands rather than buying from any provider. However, ultimately breakdown cover holders want a good deal, even if they mainly focus on the cover offered when buying a breakdown policy. Over seven-in-ten cover holders engage in some form of haggling/negotiation with providers when taking out a new policy or renewing, and there is relatively little variation based on attitudes to price, cover or brands.

Examples of key findings to come from this research, based on interviews with 938 individuals who own motor breakdown cover are:

  • 48% of consumers with motor breakdown cover are aged 45+ and 62% are from the ABC1 social grades
  • 53% of cover holders want all or part of their customer journey completed online, with 18% fully focused on an online customer journey.
  • 68% of breakdown cover holders seem to co-ordinate their breakdown and motor insurance actions
  • 80% of those renewing either search for alternative policies before renewing and/or engage in some form of negotiation with their insurer to improve a deal offered.
  • When asked what resources they had consulted before arranging insurance over the past two years, 69% of cover holders said they used a PCW and 88% said if they were looking to switch insurance provider or looking to take out a policy for the first time, they would use PCWs to compare deals
  • 52% of breakdown cover holders (peaking at 63% for cover holders aged 55+) have a bias towards focusing on cover before price when buying insurance
  • 12% of cover holders claimed on their breakdown policies over the past year.

This report examines the motivations, experiences, and opinions of the UK motor breakdown cover holder

It identifies and analyses consumer attitudes towards breakdown insurance, looks at the claims experience of drivers, and investigates why they choose one route to purchase over another. In addition, it will explore how price sensitivity is impacting the market. Essentially, the report studies the cover holder's customer journey from the point where they recognise a requirement to make a purchase to the point when they are a customer and may run into issues like claiming or registering a complaint.

Companies Mentioned

  • AXA
  • Allianz
  • Call Assist
  • Green Flag
  • LV
  • MIS Group UK
  • RAC Ltd.
  • The AA

For more information about this report visit

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

                             Laura Wood, Senior Press Manager
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